By: Aminul Haq & K I Taj
Image: All Flower Fragrances
The Body Shop Bangladesh recently (28 June, 2024 evening) held its first Fragrance Carnival at The Body Shop, Jamuna Future Park, Dhaka. Themed around aromatic fragrance, the Fragrance Carnival featured expert tips on all things perfume. It also included fun games and exclusive giveaways for the distinguished influencers. From layering perfumes and choosing fragrance families to how to pick a fragrance that suits you, customers were able to engage with experts who could guide and educate the on-ground visitors, and helped them expand their fragrance knowledge.
100% vegan product formulations across all ranges including skincare, body care, haircare, makeup and fragrance were shown on that day. The Body Shop’s fragrance collection was the highlight of the event, featuring their iconic Musk collection– a signature scent since its debut in 1981. Updated with sustainable packaging and complementary scents for layering and personalization, this vegan product now includes new additions to the Musk family. Inspired by floral elements, The Body Shop’s Full Flowers Range draws inspiration from the whole flower– this collection is crafter by blending notes of soft petals, green leaves, woody stems, juicy fruits and sweet resin. A unique feature is that as the day goes on, these fragrances evolve, delicately revealing each of their features, one by one. The Full Flower range features scents such as Iris, Magnolia, Ylang Ylang, Orange blossom and Rose.
Body Shop’s Choice Collection is designed for daily wear and is a new collection of empowering and uplifting vegan scents made for every mood. The collection invites the wearer to choose their scent based on their mood– whether they are happy, calm, free, vibrant or slightly rebellious– there is a scent designed for every mood.
Enthusiasts can easily shop The Body Shop’s Fragrance collections from The Body Shop flagship store at Jamuna Future Park, Gulshan Unimart and at the Basundhara City Shopping Mall. To order online: https://www.instagram.com/bdthebodyshop/
